By ANGELA BONILLA, Refinery 9
Lifestyle brand JZD is an independently owned Latina e-retail brand with more than 40K followers on Instagram that include celebrities like Eva Longoria, America Ferrera, Diane Guerrero, and Jessica Marie Garcia from Netflix’s In My Block.
You may have seen the online retailer’s vibrant designs on your friends’ sherbet-colored tumblers and T-shirts printed with slogans like “Vacunada” and “No pasa nada.” Run by spouses Veronica and Jennifer Zeano, this line has become a source of covetable goods as well as a community for its socially conscious customers, many of whom love the Latinx pride and cultura the line espouses. Ever since its launch five years ago, JZD has steadily been attracting a fan base since its launch five years ago.
“Instagram is such a huge part of the business because that’s where we can talk to customers, meet new customers, and really develop this relationship with our customers where they’re our friends,” says Jennifer. “They feel like we know each other and we can hang out and talk.”
The customer response was overwhelming. “I realized that this is what we’re supposed to be doing, and we quickly shifted into this Latina empowerment brand where every product that we were thinking of, creating, and putting out into the world was with that goal and mission,” Jennifer tells Refinery29.
After the shirt, Jennifer and Veronica decided to start their own website, in which their now-iconic Latina Power shirt has become a best-seller. The pair finds inspiration for their wares from their own lives and communities — even the models who appear on the site used are usually their friends. “We make sure the models wearing our clothes are Latina, and really just want to make sure it’s with people that believe in the same mission and have values that align with ours,” says Jennifer. They also draw inspiration from their border town of Brownsville, Texas, which is across the U.S.-Mexico border from Matamoros.
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