The Covid-19 crisis has hit Latino small businesses particularly hard, including not being able to access PPP funding at a similar rate to other business owners. And many individual proprietors or small, family-owned businesses may feel the impact of Covid more directly, as the pandemic has disproportionately impacted the Latino community.
If you’re a Latino entrepreneur or small business owner, know that you’re not alone, and that there are tools, funding, and mentorship available to help you succeed through this crisis. Below, we’ve compiled a list of some essential tools that can help Latino small business owners rebuild and thrive.
Social media & digital tools
Using social media to your maximum advantage is a cost-effective way to market your business, strengthen customer relationships, and sell through new channels. Social media is an indispensable tool to help level the playing field and grow your business during good and challenging times.
Start-up accelerators can help early-stage entrepreneurs find training, mentorship, resources, and potential funding for their new ventures. Some are focused exclusively on Latino-owned start-ups, and can be found in metro areas throughout the United States.
Networking & business support groups
The Latino small business community enjoys support at the local and national level from a variety of organizations that help Hispanic business owners find the resources they need to succeed.
A good starting point: Most major cities have a Hispanic Chamber of Commerce that can help you access local support, and some heavily Latino-populated cities, such as Miami, have many other networking groups.
Read the full article at CNBC.