By Jennifer Chan, People
ICYMI, Rihanna is ready to expand. Expand her retail offerings for Fenty Beauty, that is. In a recent Instagram post, the singer posed with a hefty Ulta shopping bag, captioning the post, “bout to be in my Ulta bag! Dats right, I can finally confirm that @fentybeauty is officially joining the @ultabeauty fam! March 6th.”
We love to see it. Everyone knows how accessible shopping at Ulta is, which means the Fenty love is going to hit the masses in a major way, starting today. The big-box beauty retailer will carry the full range of glamorous goodies that have attracted plenty of famous fans (lest we forget that Mary J. Blige wore a face full of Fenty for her iconic Super Bowl LVI performance) since their inception. ICYMI, Rihanna is ready to expand. Expand her retail offerings for Fenty Beauty, that is. In a recent Instagram post, the singer posed with a hefty Ulta shopping bag, captioning the post, “bout to be in my Ulta bag! Dats right, I can finally confirm that @fentybeauty is officially joining the @ultabeauty fam! March 6th.”
We love to see it. Everyone knows how accessible shopping at Ulta is, which means the Fenty love is going to hit the masses in a major way, starting today. The big-box beauty retailer will carry the full range of glamorous goodies that have attracted plenty of famous fans (lest we forget that Mary J. Blige wore a face full of Fenty for her iconic Super Bowl LVI performance) since their inception.
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do,” Rihanna said in an official press release.
It’s this unwavering commitment to inclusion and diversity that sets the brand apart in an overly saturated market filled with celebrity-backed lines; and if we had to guess, likely why every new product launch of hers is received with instantaneous praise from industry pros, celebrities, and real people everywhere.
Rihanna’s complexion products (namely her best-selling Pro Filt’r Soft Matte Longwear Foundation) feel light as air on the skin, last for hours on end, and come in an impressive 50 gorgeous shades to reach her global audience; while her Gloss Bomb Luminizer is a bona fide hit on and off social media thanks to its indescribable shine and light-reflecting formula. Safe to say that pretty much everything RiRi touches turns to gold, which is why this bold move to offer her goods at Ulta is pure genius.
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