By Cision PR Newswire
Body Complete Rx (BCRX), the first Black female-owned supplement company to break significant ground in the male-dominated, nutritional supplement industry, is proud to announce it will be launching its exclusive plant-based, vegan weight management supplements at The Vitamin Shoppe on August 1st. BCRX will introduce their TRIM line in over 700 retail locations nationwide, making them the first Black female-owned brand to launch in the retailer’s weight management category.
Founded by Samia Gore in 2017, BCRX is a self-funded wellness brand which has grossed over $10 million in sales in just under 4 years. Their natural, vegan supplements, which enjoy a celebrity following, provide a range of benefits based on customers’ specific needs, including weight management and improving energy, skin health, and nutrition. Products include vegan protein powders, supplements, a Vitamin C serum, collagen-boosting powder, women and men’s multivitamins, and superfood bars.
BCRX’s launch at The Vitamin Shoppe’s brick-and-mortar retail stores follows the brand’s recent rebranding and repackaging campaign, which included the launch of five new product lines of plant-based, vegan supplements, including TRIM, THRIVE, GLOW, NOURISH and PERFORM.
BCRX’s TRIM line, designed to empower customers to “power up and slim down,” features the brand’s best-selling weight management supplements. The plant-based, clinically proven supplements will help make customers’ weight loss goals achievable by curbing their cravings, revving up their metabolism, and supercharging their energy.
The TRIM line includes:
- Boost Metabolism Drops ($50) – Adaptogenic metabolism boosting drops made with African mango and natural herbs like rhodiola, maca and astragalus.
- Control Appetite Suppressant Capsules ($40) – All-natural appetite suppressant capsules.
- Renew Energy Drops ($40) – Energy drops made with Riboflavin, Niacin and Vitamin B12.
BCRX’s partnership with The Vitamin Shoppe reflects the ever-growing position of the company within the wellness market.
“We are so excited to be launching at one of the top retailers of nutritional supplements in the country because it’s a true testament to the efficacy of our brand and products,” explains Samia Gore, founder and CEO of Body Complete Rx. “As the first and only Black female-owned brand in The Vitamin Shoppe’s weight management category, I am excited to make these wellness products more accessible to customers across the country and support their journey towards wellbeing.”
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