We often think of inclusion as only existing within professional or social circles, forgetting that it must also go a step further. In that spirit, the Black EOE Journal spent five minutes with Deidra Smith of MDee Beauty, a makeup company that is passionate about diversity without giving up on quality.
Black EOE Journal (BEOEJ): Where did your inspiration for MDee Beauty come from and what makes it stand out from the crowd?
Deidra Smith (DS): As a child I used to watch my mother put on her makeup, I dreamed of the day when I could do the same. From there my passion for skin care and the way I look took on a whole new meaning. It was more than just the way it made me feel, it was who I became once I became an adult. Skin care, the importance of lipstick all touched parts of me and what I deemed important. It was from that background the inspiration for MDee Beauty was born. I have used many products, never finding one with sustainability. There were many that became my favorite until later finding out that something in the formula had changed to make it no longer fit my needs. So, it was then that I started researching and later developing a formula that fit not only my needs but also that of other women who felt the same as me.
What makes us stand out from the crowd is basically the love that we put into the products. We have addressed issues of sustainability and longevity. Our ingredients are natural and good for the health of your lips. To enhance the lip care, we have subtle and bold colors that make this the perfect product that women who feel the same as I do, would want to consider.
BEOEJ: You’ve shared your views previously on the import of diversity and inclusion reform in the workforce. Why should businesses and business owners want to consider diversity, equity and inclusion when thinking in terms of their workforce, supply chain or mastermind group?
DS: I’ve been on both sides of this question as an employee and employer. I have been overlooked as a female and as a black female. I’ve been made to think that my ideas and what I had to say didn’t matter. It was kind of like when they tell kids, just be seen and not heard. Everyone’s voice needs and should be heard especially in the workforce on your team. Everyone’s background, experience and culture creates a product of inclusiveness, not only in the office but also for the market we are trying to reach. As the employer, I know that I don’t know everything, that’s why I surround myself with motivated, opinionated and diversity in thought. If you continue to do things the way they were done in the past, how do we get to the future?
BEOEJ: What can entrepreneurs or solopreneurs do to be a part of the change?
DS: Listen to the ideas of all. Decisions on what ethic groups like and don’t like can’t be made without those ethic groups being part of the conversation. Get it right the first time with inclusion of thought.
BEOEJ: Why, is not only the quality of your products, but also their sustainability, important to your company? What does sustainability mean to you as a business owner?
DS: There’s lot of good products out there but most don’t last. As women when we leave our homes, we want to look good all day. Looking and feeling a certain way we should expect it to last all day, maybe with a little touch up. We want you to be confident that your look can last all day. We did that. Our product is built on healthiness, vibrant colors and sustainability. It is our goal to keep you looking good all day long. Sustainability means that I stand behind my products. If you read the reviews MDee Beauty should be a staple in your beauty regimen. With the glowing reviews we have received thus far, it is evident that our company has sustainably, as the MDee Beauty roots continue to grow in the cosmetic industry. My goal is to continue to provide a quality product that people will purchase without reservation.
To learn more about Deidre and MDee Beauty, you can visit their website at mdeebeauty.com.
Photo Credit: Anthony Sealey
