By Days Tech
Serena Williams is a trailblazer in additional methods than one. This time she’s backing a enterprise aimed toward using synthetic intelligence to supply magnificence customers with custom-made wigs.
Parfait is a brand new wig customization platform aimed toward disrupting the business by being the primary to make use of facial recognition and synthetic intelligence to supply consumers with customizable wig merchandise. The firm raised $5 million in funding spearheaded by Upfront Ventures and Serena Ventures, in keeping with experiences.
“Parfait’s mission to leverage Al to solve core issues for both the tech industry and communities of color is something we, at Serena Ventures, have believed in since the beginning,” Serena Williams stated in a press release.
“She went on to say, “It’s been inspiring to witness their incredible achievements so far, and we’re proud to invest in this next phase of Parfait’s growth.”
Founded by former Target and Amazon government Isoken Igbinedion, the primary seed of funding will assist enhance Parfait’s manufacturing and enhance its provide chain to enter new markets throughout the globe. Through the improved facial recognition Parfait makes use of, the tech-based magnificence model goals to make the wig business extra inclusive to fulfill the hair targets of magnificence customers from all backgrounds.
“Training models used in facial recognition technology are largely unbalanced, often relying on training datasets that are similar in makeup, and do not represent the visual composition of faces worldwide. This often results in poor performance for users who do not fit into that dataset, often represented by white faces and male features.”
Williams shared her pleasure for the brand new funding in an Instagram Story put up, as captured by Essentially Sports. With Parfait aligning with Williams’ rules for her VC agency, the brand new firm is on the highway to success with the total help from one of many best athletes and Black feminine traders of all time.
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