BY ERIN SIEGEL, Inman
With Hispanics projected to account for 70 percent of new homeownership growth in the U.S. in the next 20 years by the Urban Institute*, it is more important than ever that our industry of real estate professionals represent the same level of diversity as those communities we are serving across the country.
But enhancing representation of Hispanics within the real estate professions does not happen by simply recruiting more Hispanics into your brokerages — instead it requires a strong commitment of guidance and the financial support that provides them access to educational resources and mentorship along their journey.
Century 21 Real Estate LLC, the industry franchise leader and innovator for more than 50 years, announced earlier this month that in collaboration with the Hispanic Heritage Foundation, the brand is expanding its successful CENTURY 21® Empowering Latinas Program in 2022 with a national call-to-entry providing educational opportunities including financial support for 121 Latina entrepreneurs seeking to obtain a real estate license. Launched in 2018 as a market-focused campaign, the breakthrough program has since enabled deserving women across Florida, California, and Texas to pursue careers in real estate. The Empowering Latinas program has also supported the work of philanthropic organizations such as the Eva Longoria Foundation and the Hispanic Heritage Foundation in their efforts to empower the entrepreneurs of tomorrow.
“We are proud to elevate this program to the next level by opening up opportunities for those relentless Latina entrepreneurs across the country who are poised to become the next leaders of our industry,” said Mike Miedler, president and CEO, Century 21 Real Estate LLC. “In our business, it’s one thing to open the door for more diverse agents, but it’s more important that once they’re through those doors, they have the critical financial, educational, and business resources to set them on the path towards real estate success. This program, combined with the power of our global network of industry-leading sales professionals, does just that.”
In addition to awarding educational stipends to cover the costs of the required pre-licensing education with The CE Shop or a comparable provider in their state, Empowering Latinas honorees will be connected with the CENTURY 21 brand’s network of real estate professionals for additional mentoring, advice and support along their journey to becoming top real estate agents.
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