By Robbie Wild Hudson, Boxrox
BOSTON, Mass., yesterday Reebok, the iconic lifestyle brand, and leading experiential e-commerce and customer service company Zappos.com announce the launch of Reebok’s first-ever adaptive footwear collection: Reebok Fit to Fit.
Inclusive of both performance and lifestyle, the collection was designed in collaboration with Zappos Adaptive, a curated shopping experience by Zappos featuring functional and fashionable products to make life easier for all. The partnership was established by Reebok Design Group (RDG), the brand’s global hub for all design, development, innovation and creative services.
Building on Reebok’s iconic design heritage and silhouettes, the collection aims to enhance the quality of life for everyone by providing functional products that don’t compromise style or performance. Each style within the collection offers enhanced features to help people with disabilities gain more independence.
“At RDG, we continue to prioritize innovation by creating products that inspire physical activity,” says Todd Krinsky, Senior Vice President, GM, Product at Reebok Design Group (RDG). “We’re proud to introduce our first official adaptive footwear collection to help those with disabilities thrive – from sports and fitness to everyday life.”
Key highlights of the Reebok Fit to Fit Footwear Collection include:
Nanoflex Parafit TR ($90): The performance focused Nanoflex Parafit TR offers a Breathable Mesh Upper that’s lightweight yet durable. The product features a Medial Zip Closure and Heel Pull Tab that makes it easier when putting on your shoes. Available in adult unisex sizing.
Club MEMT Parafit ($65): Designed with style in mind for everyday moments, the Club MEMT Parafit offers a Medial Zip Closure for easy on and off functionality, Extra 4E for wider foot support, a Low-Cut Design for easy mobility, and Removable Sockliner for a custom fit. Available in adult unisex sizing.
“First-hand feedback from the disability community is essential when designing or modifying a product that is accessible and also delivers on fashion,” says Dana Zumbo, Business Development Manager at Zappos Adaptive. “We’re thrilled to have partnered with RDG on their Fit to Fit Collection, and for the opportunity to introduce our first functional and fashionable athletic shoe to the Zappos Adaptive shopping experience.”
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