By Veronica Villafañe, Forbes
After a two-year pandemic delay and months of planning, the Weather Channel en Español launches today at 7 am ET. The first 24/7 U.S. Spanish-language free streaming weather news network makes its debut on the 40th anniversary of the launch of The Weather Channel television network, both part of Byron Allen’s Allen Media Group broadcast portfolio.
Featuring regional, local newscasts and content focused on the U.S., the Caribbean and Latin America, the Weather Channel en Español will be available across over-the-top streaming platforms, mobile devices and via The Weather Channel app.
“The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved,” says Byron Allen, founder, chairman and CEO of Allen Media Group. “Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multibillion dollar weather disasters are on the rise – especially in communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America.”
The Weather Channel en Español has its own production team and on-air talent, but will also tap the resources of TWC, including its immersive mixed reality (IMR) technology. It will also collaborate with other Allen Media Group platforms such as Pattrn, TWC’s climate, environment and sustainability network.
Click here to read the full article on Forbes.